I design, build & operate GTM systems.

That produce qualified opportunities for your company.

15 years in B2B sales, 6 building the systems behind it.

Based in Barcelona. On-site with your team when that's what the work needs, remote the rest of the time.

What I do

Strategy and implementation, from the same person.

When you hire an agency, you buy from a senior expert. That's who runs the pitch, asks the sharp questions and earns your trust. Then the project starts and delivery moves to a junior, and the work that arrives is rarely the work you were sold. With me, the person in the first meeting is the person doing the work, every month.

GTM strategy

Who to target, what to say, which channel carries it. Built on your market and your customers, not a template I reused from the last client.

Agentic automation

The research, enrichment, routing and follow-up work that eats your team's week, handed to agents I build in Claude Code and keep running.

Paid ads

LinkedIn and Meta campaigns with tracking that actually ties spend to opportunities in your CRM, not to impressions.

Outbound and follow-up

Sequences, signals and the human touch where it matters. The part most automation projects skip, which is why they stop producing meetings.

The alternatives

You have two other options. Here's the honest case against both.

An agency, a full-time hire, or me. The difference isn't effort or good intentions, it's how each model is built.

Criterion	An agency	A full-time hire	Working with me
What the money buys	A retainer. Margin, overhead and their sales team come out of it first.	Salary, employer costs, tooling and holiday, every month, whether the pipeline moves or not.	Hours on your account.
What it costs you	Whatever the retainer is, minus everything that never reaches your account.	Someone senior enough to do this well costs more per month than I do. Someone junior costs less and learns on your budget: ad spend into the wrong audience, tools you're locked into for a year, campaigns that never convert.	Senior work, without a senior salary and without the employer costs behind it.
Who does the work	An account manager, usually junior, shared across a book of clients.	One person, if you find the right one.	Me. Same person who sold you the plan.
Attention you get	A slice of a shared week, much of it spent on the status call and the report.	A full week, once they're up to speed.	A handful of clients at a time, so the hours exist.
Strategy and execution	Sold by a senior expert, delivered by a junior. The gap between the two is what you end up managing.	Rarely both in one person. Most are strong at one.	Same person sets it and builds it.
Time to first output	Quick on execution. Slow on anything that needs your market understood first.	Three months to find someone, three more to ramp. You pay for all six.	Weeks.
Knows B2B sales from the inside	Sometimes. Mostly a marketing background.	Depends entirely on the hire.	15 years carrying a number before I built any of this.
If it isn't working	Notice period, then start the search again.	A process, and months you don't get back.	You end it at the end of the month.
Once it works	The retainer continues.	They stay on the payroll.	Your team runs the system and you need me less.

Scroll the table sideways to compare →

Why me

Beyond the table, four things that tend to matter.

I get involved

I sit in your sales meetings, listen to calls, and talk to the people who have to use what I build. A system designed away from the team is a system the team works around.
I sold before I automated

15 years carrying a number, working the CRM, running the sequences, making the calls. I know what a salesperson actually needs, because I was one.
German, English and Spanish

DACH, Spain and international markets, in the language your buyers actually reply in. Messaging that was translated rather than written usually shows.
You deal with me from the first call

The person who scopes the work is the person who does it. Nothing gets lost in a handover, because there isn't one.

Who I work with

B2B companies that already sell something, and want to sell it better.

Roughly €1M to €20M ARR, in Europe.
Real product-market fit. You're already winning deals through outbound or inbound.
You want to modernize sales and marketing with AI, automation and paid ads.
You want an operator inside your company and your sales team, not a consultant with a template.
You judge me on outcomes, and you're fine with someone who runs a couple of projects at once.

If you're still looking for the first proof that anything sells, I'm the wrong person. That stage needs a founder in the room, not a system on top of it.

Availability

Openings are limited, and that's the point.

I keep the number of clients small enough that each one gets real hours. So there are only ever a couple of openings, and when they're taken the next one comes up whenever a project ends.

Worth asking early either way. If I have nothing free, I'll tell you on the first call rather than sell you a start date I can't keep.

Talk to me sales@ilyalevelev.com

Contact

Whichever is easiest for you.

Tell me what you sell, who you sell it to, and what's currently not working. That's enough for me to say whether I can help.

Or grab 30 minutes directly: